Jalal El Ali - Buro Happold

Jalal El Ali is the co-founder of the Generative Geometry Group at Buro Happold. The main interest is to link the Design, Technology and Structure at the core of the conceptual thinking for building. Jalal is developing parametric and computational strategies for realizing complex shaped building in an efficient way. The role taken mainly involves in the design management strategies through the use of building information modelling such as parametrics, mathematical, physical and economic algorithms to interactively link and manage the building information under one environment. It has proven that this role is heavily efficient in saving the design work load, and allows for various design explorations that would lead to more efficient and solely efficient building form.